Chrysler Group LLC Continues Trend of Improving Vehicle Sales, Reports January 2010 U.S. Sales

Date: 02.02.10
PRESS RELEASE:
  • Ten Chrysler, Jeep® and Dodge vehicles post year-over-year sales gains
  • Dodge Brand sales up versus the same time period last year
  • Dodge Journey year-over-year sales climb for the third month in a row
  • Jeep Compass, Jeep Grand Cherokee and Jeep Commander all post year-over-year sales improvements
  • Chrysler Town & Country minivan sales increase 6 percent compared with January 2009

Auburn Hills, Mich., Feb 2, 2010 –

Chrysler Group LLC today announced January U.S. sales vehicle data continues to show improvement, following market share increase in the fourth quarter versus third quarter 2009. The popular Dodge Journey, which in 2010 delivers more excitement, functionality and value, posted year-over-year gains for the third consecutive month. In addition, the Jeep® brand saw half of its line-up improve sales year-over-year, reinforcing the Jeep brand’s heritage as the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys.

“The company continues to make positive strides each month and that trend continued in January,” said Fred Diaz, President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “With refreshed products and all-new models hitting the marketplace this year, Chrysler Group employees and dealers are excited to share with consumers all the good things happening in 2010.”

Chrysler Group reported total U.S. sales for January of 57,143 units. U.S. sales decreased 8 percent compared with the same period last year (62,157 units). Inventory (172,803 units) is down 52 percent compared with January 2009 (359,980 units), representing a 73-day supply. Overall industry figures for January are projected to come in at an estimated 10.9 million SAAR.

January Brand U.S. Sales Highlights

  • Dodge Brand sales up 1 percent compared with the same time period last year
    • Dodge Journey sales increase year-over-year for the third month in a row
    • Dodge Nitro sales climb 13 percent compared with the previous month
  • Ten Chrysler Group vehicles saw year-over-year sales increases in January:
    • Chrysler Brand vehicles included the Sebring Sedan, Sebring Convertible and the world’s first luxury minivan, the Town & Country
    • Jeep Brand vehicles were the Jeep Compass, Grand Cherokee and Commander
    • Dodge Car vehicles included the Caliber, Avenger, Journey and Grand Caravan, with more minivans sold to date than any other minivan in the United States  
  • Dodge Dakota sales up 61 percent versus the previous month

Incentives
Chrysler Group is offering current Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep®, Dodge car or Ram truck. In addition, $1,000 bonus cash is available to all Toyota returning lessees who purchase or lease a new Chrysler, Jeep, Dodge car or Ram truck vehicle.

The company will continue its “Zero Percent Financing” for most 2010 model year vehicles as well as its expanded “Invest in America” partnership with more than 90 million credit union members in the United States. The credit union member-preferred pricing program has been expanded to include all 2010 model year vehicles.

Chrysler Brand
Consumers purchasing Chrysler brand vehicles can choose 0 percent financing for up to 60 months or 1.9 percent financing for 72 months through GMAC Financial Services, or consumer cash of up to $3,000. In addition, consumers who purchase a Chrysler 300 can receive “no charge” all-wheel drive. Also, consumers who purchase a Chrysler 300 can choose a “no charge” HEMI® engine in lieu of consumer cash or 0 percent financing.

Jeep Brand
Consumers who purchase a Jeep brand vehicle can choose 0 percent financing for up to 60 months or 1.9 percent financing for 72 months through GMAC Financial Services or consumer cash of up $4,000. Consumers who purchase or lease a new 2010 model year Jeep Liberty, Grand Cherokee or Commander and finance the purchase through GMAC Financial Services are eligible for $1,000 GMAC Bonus Cash.

Dodge Car Brand
Consumers purchasing most Dodge Car brand vehicles can choose 0 percent financing for up to 60 months or 1.9 percent financing for 72 months through GMAC Financial Services or consumer cash of up $3,000. In addition, consumers who purchase a Dodge Charger can receive “no charge” all-wheel drive. Also, consumers who purchase a Charger can choose a “no charge” HEMI engine in lieu of consumer cash or 0 percent financing. Qualified customers purchasing a 2010 Dodge Challenger are eligible for 1.9 percent financing for up to 60 months, or 3.9 percent financing for 72 months.

Ram Truck Brand
Consumers who purchase a Ram truck can choose 0 percent financing for up to 60 months or financing as low as 1.9 percent for 72 months through GMAC Financial Services or consumer cash of up $3,500.

Leasing
Chrysler Group is offering attractive lease rates on several 2010 model year vehicles including:

  • Jeep Wrangler Sport two-door 4x4 for $229 per month with approximately $2,800 due at signing
  • Dodge Journey SE for $249 per month with approximately $2,800 due at signing
  • Chrysler Town & Country LX for $289 per month with approximately $2,900 due at signing
  • Ram 1500 Quad Cab ST 4x4 for $299 per month with approximately $2,900 due at signing

The incentives announced today are valid through March 1, 2010.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Sales Chart

Chrysler Group LLC U.S. Sales Summary Thru January 2010
        Month Sales Vol %       Sales CYTD Vol %
Model Curr Mo Pr Yr Change Curr Yr Pr Yr Change
Sebring 3,593 1,943 85% 3,593 1,943 85%
300 1,654 2,250 -26% 1,654 2,250 -26%
Crossfire 0 43 -100% 0 43 -100%
PT Cruiser 641 947 -32% 641 947 -32%
Aspen 24 886 -97% 24 886 -97%
Pacifica 0 324 -100% 0 324 -100%
Town & Country 4,531 4,292 6% 4,531 4,292 6%
CHRYSLER BRAND 10,443 10,685 -2% 10,443 10,685 -2%
Compass 1,244 819 52% 1,244 819 52%
Patriot 1,972 2,114 -7% 1,972 2,114 -7%
Wrangler 4,888 6,362 -23% 4,888 6,362 -23%
Liberty 2,987 3,343 -11% 2,987 3,343 -11%
Grand Cherokee 3,311 3,124 6% 3,311 3,124 6%
Commander 1,313 1,072 22% 1,313 1,072 22%
JEEP BRAND 15,715 16,834 -7% 15,715 16,834 -7%
Caliber 2,506 2,400 4% 2,506 2,400 4%
Avenger 3,134 2,171 44% 3,134 2,171 44%
Charger 2,125 4,028 -47% 2,125 4,028 -47%
Challenger 1,683 2,757 -39% 1,683 2,757 -39%
Viper 26 127 -80% 26 127 -80%
Magnum 0 27 -100% 0 27 -100%
Journey 4,790 3,092 55% 4,790 3,092 55%
Caravan 4,298 3,219 34% 4,298 3,219 34%
Nitro 1,368 1,530 -11% 1,368 1,530 -11%
Durango 23 502 -95% 23 502 -95%
DODGE BRAND 19,953 19,853 1% 19,953 19,853 1%
Dakota 994 1,459 -32% 994 1,459 -32%
Ram P/U 9,957 12,843 -22% 9,957 12,843 -22%
Sprinter 81 483 -83% 81 483 -83%
RAM BRAND 11,032 14,785 -25% 11,032 14,785 -25%
TOTAL DODGE 30,985 34,638 -11% 30,985 34,638 -11%
     
TOTAL Chrysler Group LLC 57,143 62,157 -8% 57,143 62,157 -8%
     
          TOTAL CAR 14,721 15,747 -7% 14,721 15,747 -7%
          TOTAL TRUCK 42,422 46,410 -9% 42,422 46,410 -9%
Selling Days 24 26   24 26  
Global Sales Reporting & Analysis 
February 2, 2010

Source: Chrysler Media Services